How Bankrupt Marvel Risked Its Main Characters to Save Itself
In 1996 Marvel filed for Chapter 11 bankruptcy. Afterward, they were stuck. While their IP was seeing success in the form of Blade, X-Men, and Spider-Man movies, not much of that money was making its way back to the company. Today, Marvel is owned by Disney and one of the biggest success stories in the entertainment industry. So how did they go from almost losing it all to riding high? Cheddar examines.