Cheddar News

Stella Artois, Zed Run Partner to Bring Digital Horse Racing NFT to Auction

Stella Artois has partnered with digital horse racing platform Zed Run to bring a limited edition NFT collection to auction, where users will be able to buy, breed, and race digital horses. Lindsey McInerney, global head of tech and innovation for parent company Anheuser-Busch InBev, joined Cheddar to discuss what buyers can expect in their NFT purchases and why the company decided to partner with the horse racing platform.

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