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At-Home Fertility Kit OOVA Launches for Consumers

OOVA, a smart, at-home diagnostics company, launched for consumers Tuesday. The company is pioneering the first ever urine-based, at-home test that measures a woman's fertility and confirms ovulation. The tests can be scanned with a smartphone, providing direct results at home. Dr. Amy Divaraniya, CEO and founder of OOVA, joined Cheddar's Opening Bell.

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