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How to Create A Better Future, Instead of Waiting For It

PROVOKE authors Steven Goldbach and Geoff Tuff, both principals at Deloitte, joined Cheddar to discuss the launch of their new book. PROVOKE argues business leaders often miss trends and how they can catch and capitalize on them instead. With engaging case studies involving everything from cord-cutting to climate change, the book identifies executives who have provoked their organizations to create a better future for themselves and the world around them.

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