Cheddar News

Black Rifle Coffee CEO on Helping to Transition Military Veterans to Civilian Life

Evan Hafer, founder and CEO of the Black Rifle Coffee Company, joined Cheddar to talk about his company's efforts to help veterans transition from active military duty to civilian life and addressing an area of concern for those returning from overseas their mental wellness. Hafer also talked about his company's appeal to the politically conservative as the "Starbucks of the Right'' but said that the company is "eclectic and diverse," bucking easy labels.

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