Cheddar News

Why Product Placement Is Suddenly Everywhere

If it feels like you've seen more product placement in your favorite TV shows lately, you probably have. Once a marketing trick embraced mainly by the movie industry, product placement became popular with the small screen after TiVo and streaming services delivered a one-two punch to the efficacy of traditional 30-second ads. And the tools of the digital age are about to make this tactic a whole lot more futuristic...

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