Cheddar News
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The Rise of 'Shrinkflation'

You're not crazy - your favorite cereal box is really getting smaller. Shrinkflation has been going on for years as food manufacturers grow more reluctant to increase prices. Instead, many companies are decreasing portion sizes. Damien Mason, Farm Owner, Agricultural Economist & Author of "Food Fear," discusses this phenomenon and what consumers can do to save their wallets from it.

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