Super Bowl Ring Designer Breaks Down Super Bowl Rings

Chris Poitras is the VP and COO of Jostens, Sports & College Division, the Minneapolis-based company that has designed and crafted 35 of the 53 Super Bowl rings. From the very first ring that the Green Bay Packers won in Super Bowl I to the most recent ring that the Patriots won last year, learn the history behind the NFL's most prized piece of hardware.

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